We're experiencing a marked shift in trends and attitudes beyond fitness and beyond traditional medical care. Consumers are having more serious conversations and taking stronger action than ever before in pursuit of holistic, preventative health care – doing whatever we can to ensure longevity and steer clear of sick/triage medical care. Fitness is the key to management and sustainability of health risk factors, a proven element for long-term success of new weight-loss medications, and a core factor in the holistic wellness services mix – functional health, strength, movement, nutrition, beauty care, mental health services and more.  This is terrific news for those who are already invested and operating fitness and wellness franchising businesses – and it’s an attractive reason for those interested in small business ownership and franchising to invest today.