Dr. Dimitri Koutsoubakis DBA, MBA, ADipC., BSc. comes from a background of both senior executive corporate roles (Lenovo, Microsoft) and almost a decade and a half in academia as a Business School Professor. As an entrepreneur, he has co-founded and successfully exited from two start-ups (one in Business Intelligence services, the second in the fitness industry, with a large scale multi-sports fitness center). Dimitri received his MBA in International Business (with Distinction) from the University of Bradford Management School, his DBA from Henley Management College, and his areas of academic expertise include Decision Sciences, Data Analytics, and Business Analysis. Prior to joining Arada to head up Wellfit, Dimitri was a co-founder of Fit Republik Fitness Center at Dubai Sports City, one of the most disruptive and successful UAE fitness industry startups of the past decade. He enjoys a lifelong passion for fitness and sport, with special love for Martial Arts, Power Lifting and Olympic Weightlifting.