With over 15 years in active leisure, including 8 in education, Gavin Baxter leverages his senior leadership expertise to explore how innovation and people drive sustainable business growth. Gavin joined The Fitness Group as Chief Commercial Officer after five years at Active IQ, the UK’s leading awarding organisation for the active leisure, learning and wellbeing sector. In his new role at The Fitness Group, Gavin is responsible for driving UK and international expansion, as the business prepares to enter new territories.