Founder & CEO
GymNation
Loren Holland is the Founder and CEO of GymNation, the UAE’s leading gym chain, that is expanding rapidly throughout the GCC.
GymNation was launched in 2017, with a mission to become The People’s Gym and an ambition to make improving your health and wellbeing by going to the gym less intimidating, more affordable, accessible, and fun for everyone in the region.
The first GymNation facility opened in Al Quoz, Dubai, and the brand has since expanded to 12 locations across the UAE, boasting close to 75,000 members with 9 more locations set to open across the UAE and KSA by the end of 2024.
Under his leadership, GymNation has been recognised as The Best Gym in the UAE for two consecutive years by Virgin Radio's The Kris Fade Show and has amassed over 60,000 five-star Google reviews.
In November 2023, Holland, along with co-founders Frank Afeaki and Anthony Martland, completed a management buyout, regaining majority control of the company. This move, supported by Tricap Investments and Ruya Partners, is set to further accelerate GymNation's expansion across the GCC, with plans to become the GCC’s leading gym chain with new locations set to open across Saudi Arabia, Qatar, Bahrain, and Kuwait.
Holland's commitment to making fitness affordable and accessible continues to drive GymNation's growth and success in the region.
In 2017, GymNation burst onto the UAE fitness scene, with a mission to become The People’s Gym and an ambition to make improving your health and wellbeing by going to the gym less intimidating, more affordable, accessible, and fun for everyone in the region. We felt residents had been overcharged for substandard (and boring) gym facilities for far too long. This had to stop! So, we decided to lead a new movement, and spearhead the fight against inactivity. GymNation was born, and it was time for us to provide a better kind of gym experience, one that builds strength and self-confidence. One that stands with everyone, for every ability, for every shape, and for every size. A gym that is actually committed to getting more people moving across the region. GymNation gyms stand apart in every dimension. Ranging from 25,000 to 60,000 square feet, each of our locations welcomes you into a world where fitness never sleeps. Open 24/7, 365 days a year, GymNation is your unwavering ally in fitness, offering an unparalleled array of facilities: State-of-the-Art Equipment: Access over 500 cutting-edge Matrix cardio machines, free weights, and assisted gym equipment tailored for all fitness levels. Dynamic Group Fitness Classes: Participate in hundreds of complimentary, live, instructor-led group exercise classes including LES MILLS, Zumba, Yoga, as well as exclusive signature classes including JumpNation, Sound Healing, BollyNation, Assisted Stretching, and more. On-Demand Flexibility: Enjoy thousands of GymNation On Demand virtual classes available 24/7. Whether in our virtual studios, at home, or on holiday, stay fit on your schedule. Women's Wellness Spaces: Benefit from ladies only gym areas and group classes, designed for comfort and inclusivity. Expert Personal Training: Our team of certified, experienced personal trainers are on hand to inspire and support you through every workout. Instagram-Worthy Interiors: Our gyms are filled with photogenic spots, featuring neon lights, motivational quotes, and stylish changing rooms (we even have GHD Hair Straighteners) for that perfect post-workout selfie. BLITZ HIIT Studio: Challenge yourself in our dedicated BLITZ HIIT boutique studio, designed for high-intensity, Calorie-burning workouts. Recovery Zones: Rejuvenate with our Ice and Sauna Recovery Zones, perfect for post-workout relaxation. Nutrition On-Site: Refresh and refuel at our Smoothie and Salad Cafés and Refuel Zones, offering healthy options to complement your fitness journey.
UAE, KSA
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