Founded in 1982 in Dubai, Al Khayyat Investments (AKI) is an Emirati family-owned conglomerate regarded as a pioneer in several industries in the Middle East, operating across multiple sectors, including their portfolio of leading commercial and retail fitness brands. Today, the group employs approximately seven thousand employees in the UAE and its branches across the GCC, Iraq, Jordan, and Egypt. AKI is ranked among the Top 100 Arab Family Businesses 2024, according to Forbes. Muhammed Saley, Country Manager KSA for Befit Commercial & Retail, brings a wealth of experience across the fitness and retail industries particularly within the Kingdom of Saudi Arabia. 

His extensive market knowledge and insights into the local consumer dynamic is sure to be a great value addition for businesses across our industry who are currently operating within, or intend to enter the Kingdom.